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This Corporate Battle Over CNN Highlights How Broken US Media Truly Is.

On Thursday evening, while unconfirmed reports spread concerning the Brown University gunman, CNN’s Kaitlan Collins used social media, pointing out the conflicting information and guiding the public to her network’s 9pm newscast.

Although it is by no means a flawless news source, her words rang true to many. It remains one of the outlets where you can find grounded and mostly reliable reporting – particularly during fast-moving events like the one developing close to a New Hampshire storage facility.

An Uncertain Situation During a Corporate Tug-of-War

But CNN, now four and a half decades old, finds itself in a uncertain situation as two huge media empires vie for ownership of its parent company, Warner Bros Discovery.

No matter the result, the fate of CNN has turned into a high-stakes game of corporate ownership, instead of as a question of what serves the information-seeking public.

“This represents another instance of the profound systemic issues with origins in many years of regulatory actions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Penn.

The conjecture about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a larger point.

“The narrative is crafted as a business story with key players as the protagonists, but there is hardly any discussion of the societal benefit,” Pickard said.

A Further Element: The Former President

This situation is complicated by Donald Trump’s views about a network he has frequently denounced as perhaps his main “fake news” foe.

Think back to the cries of “CNN sucks!” at Trump's rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.

Trump now claims that CNN needs new ownership. This can be interpreted as ownership that will shield him from negative coverage and examination. That is part of why he appears to support Paramount Skydance, which has made a hostile bid.

Trump has reason to favor that bidder more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently placed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that historic news network.

A Possibility of Continued Instability

Significantly, if Netflix is successful, CNN and other cable outlets would first be separated into a standalone company. That would be a relief to many at the network, but it’s hardly a guarantee of stability. That structure could pave the way for CNN for yet another acquisition. There is no finish line.

In the view of Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance wrote recently that competition laws should disallow both deals.

“Both acquisition attempts would be detrimental to the country, and both should be contested by the government,” Wu argued.

The Fundamental Problem and a Potential Solution

Regardless of the resolution in this situation, the larger issue remains.

“The present media landscape is a highly structure that undermines democracy, but we ought not succumb to a sense of powerlessness,” Pickard noted. Regulatory choices – from the 1930s and 1940s – helped to build this overly commercial monster, and different policy decisions can fix it.

Will that happen in an era where the head of the FCC will not confirm that the agency is independent? Overhaul is very unlikely now, but that is not to say it will be impossible forever.

Initiatives that strengthen independent news organizations, reinforce local journalism, finance public media, and outlaw the accumulation of media power in very few hands are within reach – they are vital for a robust democracy.

When it comes to media ownership, bigger isn’t better. And news organizations including CNN shouldn’t be pawns in the newest merger game.

DA
By

Derek Austin

A seasoned career coach with over 15 years of experience in professional development and leadership training.

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